Fjällräven: equipment for your next route?

Fjällräven (331 articles)

Men's Expedition Down Lite Jacket Women's Singi Fjäll Blouse Women's Expedition Long Down Parka Men's Canada Shirt Women's Keb Insulated Trousers Skule Top 26 Backpack Skule 20 Backpack Skule 28 Backpack Men's Expedition Down Hoodie Jacket Women's Karla Pro Winter Trousers Women's Abisko Hike Blouse Women's Övik Cable Knit Sweater Women's Abisko Midsummer Shorts High Coast Lite Cap Vardag Bag Men's Travellers MT Pant Men's Fjällräven Logo Hoodie Men's Vardag Lite Padded Jacket Women's Greenland Winter Jacket High Coast Hip Bag High Coast Wind Cap Women's Abisko Värm Trekking Tights Women's Vardag Hoodie Vardag Classic Beanie Långtradarkeps Cap High Coast 24 Backpack Women's Expedition Mid Winter Jacket Women's Vardag Lite Fleece Sweater Gear Large Bag Women's Övik Heavy Flannel Blouse Zip Wallet Women's Övik Lite Fleece Vest Women's Abisko Day Hike T-Shirt High Coast Bag Kanken Helags Cap Women's Expedition X-Lätt Jacket High Coast 24 Women's Expedition Lätt Hoodie Jacket Men's Greenland Trail Trousers Women's Kaipak Jacket Women's Abisko Winter Stretch Trousers Women's Övik Flannel Blouse Men's Fjällglim Shirt Ulvö 23 Backpack Abisko Hike 35 Backpack Women's Greenland Down Liner Vest Zip Card Wallet

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.